Art Direction<\/span><\/span>[\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” constrain_group_1=”yes” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”7181″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” img_link=”https:\/\/www.thefoundrysite.com\/_15\/portfolio\/townsend-leather-corporate-video\/”][\/vc_column_inner][vc_column_inner right_padding_desktop=”15%” right_padding_tablet=”0″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”30px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#333333″ text_direction=”default” font_size_tablet=”1em”]\nTheir hardest problem was never the leather. It was people. A craft this old needs master hands, and the best of them are scattered across the world\u2014while the work sits in a small town they’ve never heard of. You can’t recruit someone to a story they don’t know exists.<\/p>\n
Townsend had everything a craftsperson would want in: a rare Old-World craft carried into the modern era, a culture that trains people from the ground up, values held across generations of family ownership. None of it was visible from outside the building. The exact thing that would make someone move across the world for this job was the thing no one could see.<\/p>\n
We came at it the way we come from\u2014documentary. Two films, two jobs. The first told the company’s story: the history, the craft, the values that don’t bend. The second was built to recruit. Their pitch to a recruit was never “arrive finished”\u2014it was bring the hands and the patience, we’ll teach you the rest, because this is a craft you can’t fake.<\/em> One master leatherworker in the films had built his career in Pakistan; Townsend brought him in and trained him into their way of doing it.<\/p>\nYears later, both films are still working. Townsend credits them with lifting applications by roughly 30%\u2014and the recruitment piece still does the talking before a candidate ever visits. The heritage film picked up a second job no one scoped: it helps buyers understand why leather made this way is worth choosing over synthetic. Two stories, told once, still earning their keep.<\/p>\n
The story that makes people choose you\u2014to buy from you, to build a life working for you\u2014is usually the one you’re standing too close to tell. Told right, once, it keeps working long after the shoot wraps.<\/p>\n[\/nectar_responsive_text][nectar_cta btn_style=”basic” heading_tag=”p” border_radius=”0″ link_type=”regular” button_color=”accent-color” text_color=”#ffffff” button_border_thickness=”0px” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” icon_alignment=”left” link_text=”View the Project” margin_top=”50″ url=”https:\/\/www.thefoundrysite.com\/_15\/portfolio\/akira-medical-imaging-wellness-branding\/” padding_top=”0.85em” padding_bottom=”0.85em” padding_left=”2em” padding_right=”2em”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-8-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#2d2d2d” background_color_opacity=”0.6″ background_hover_color_opacity=”0.4″ background_image=”7085″ background_image_type=”default” background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” content_layout=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”How the work runs.” font_container=”tag:h5|font_size:36|text_align:center” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=””][vc_custom_heading text=”Every engagement is scoped to the story in front of us\u2014a single founder film and a full culture narrative aren’t the same job. We start with a conversation about what you’re building and who you need to reach, then find the smallest true story that moves them. You’ll see what we’re telling, and why, before we tell it.” font_container=”tag:h5|text_align:center|color:rgba(255%2C255%2C255%2C0.7)” use_theme_fonts=”yes” css=””][divider line_type=”No Line” custom_height=”100″][\/vc_column][vc_column column_padding=”padding-8-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#2d2d2d” background_color_opacity=”0.5″ background_hover_color_opacity=”0.5″ background_image=”31406″ background_image_type=”default” background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”150″ column_padding_type=”default” content_layout=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”What changes.” font_container=”tag:h5|font_size:36|text_align:center” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=””][vc_custom_heading text=”The reason you exist stops living in one person’s head. Talent arrives already believing, clients show up half-sold, and your culture becomes something people feel from outside the building. The story compounds\u2014every hire, every pitch, the same one deepening instead of starting over.” font_container=”tag:h5|text_align:center|color:rgba(255%2C255%2C255%2C0.7)” use_theme_fonts=”yes” css=””][divider line_type=”No Line” custom_height=”100″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#333333″ scene_position=”center” top_padding=”10%” bottom_padding=”5%” top_padding_tablet=”20%” bottom_padding_tablet=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” right_padding_desktop=”20%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading line_reveal_by_space_text_effect=”default” font_style=”h2″ stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” animation_type=”line-reveal-by-space” link_target=”_self” text_content=”If your best story still lives inside the company, let’s tell it.” font_size=”8vh” text_direction=”default”][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”15″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”small_desktop” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-md-6″][vc_custom_heading text=”Tell us what you’re building and who needs to hear it. If we’re right for it, you’ll know fast. If we’re not, we’ll tell you.” font_container=”tag:p|font_size:18|text_align:left|line_height:1.8″ use_theme_fonts=”yes” css=””][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”small_desktop” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-md-6″][nectar_cta btn_style=”see-through” heading_tag=”h6″ link_type=”regular” button_color=”accent-color” button_border_thickness=”0px” alignment=”right” alignment_tablet=”default” alignment_phone=”left” constrain_group_1=”yes” constrain_group_3=”yes” constrain_group_4=”yes” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Get in touch now” padding_top=”20″ padding_bottom=”20″ padding_left=”50″ padding_right=”50″ url=”https:\/\/www.thefoundrysite.com\/_15\/video-production-albany-ny-contact-the-foundry\/” margin_top=”20″ margin_bottom=”20″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
[vc_section type=”full_width_background” flex_justify_content_tablet=”flex-end” flex_gap_desktop=”” text_color=”dark” background_image=”31402″ background_image_phone=”https:\/\/themenectar.com\/img\/demo-media\/unsplash\/mountains-harbor-phone.webp” background_image_type=”default” background_image_position=”center bottom” background_image_loading=”default” advanced_gradient=”linear-gradient(0deg, rgba(21,20,20,255) 23%, rgba(42,39,39,255) 61%)” advanced_gradient_angle=”0″ advanced_gradient_opacity=”0.7″ advanced_gradient_opacity_hover=”0.5″ row_border_radius=”none” row_border_radius_applies=”bg” parallax_bg=”true” parallax_bg_scroll_effect=”parallax_fade” parallax_bg_speed=”medium” min_height_desktop=”100svh” content_layout=”flexbox” flex_layout_desktop=”column” flex_justify_content_desktop=”flex-end” flex_align_items_desktop=”flex-start” flex_align_items_phone=””…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-31391","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.thefoundrysite.com\/_15\/wp-json\/wp\/v2\/pages\/31391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefoundrysite.com\/_15\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thefoundrysite.com\/_15\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.thefoundrysite.com\/_15\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thefoundrysite.com\/_15\/wp-json\/wp\/v2\/comments?post=31391"}],"version-history":[{"count":13,"href":"https:\/\/www.thefoundrysite.com\/_15\/wp-json\/wp\/v2\/pages\/31391\/revisions"}],"predecessor-version":[{"id":31408,"href":"https:\/\/www.thefoundrysite.com\/_15\/wp-json\/wp\/v2\/pages\/31391\/revisions\/31408"}],"wp:attachment":[{"href":"https:\/\/www.thefoundrysite.com\/_15\/wp-json\/wp\/v2\/media?parent=31391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Troy](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2023\/06\/ACCR-807-Troy-Glow-Logo-BC_Web-600x403.png\" "\\"\\"")
\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tTroy Glow Branding<\/span><\/a>![\"Woman\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2020\/08\/MyStory-600x403.jpg\" "\\"\\"")
\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tExcelsior College My Story Has Value TV Campaign<\/span><\/a>![\"Leather\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2020\/08\/TownsendFeatureImage-600x403.png\" "\\"\\"")
\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tTownsend Leather<\/span><\/a>![\"Woman\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2020\/08\/OurStoryFeature-600x403.png\" "\\"\\"")
\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tExcelsior TV Ad<\/span><\/a>![\"Stationery\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2020\/08\/Guth-Branding-Feature-600x403.png\" "\\"\\"")
\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tGuth DeConzo Rebranding Campaign<\/span><\/a>![\"Carson](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2020\/08\/OG_Catalog_12.png\" "\\"\\"")
\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tCatalog + Video<\/span><\/a>![\"Man\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2020\/08\/GuthFeature-600x403.png\" "\\"\\"")
\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tGuth DeConzo Video Campaign<\/span><\/a>![\"\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2018\/05\/SavingTreeCover-600x403.png\" "\\"\\"")
\n\n\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2018\/06\/FriendVideoCover-600x403.png\" "\\"\\"")
\n\n\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2018\/05\/VimeoCover-600x403.png\" "\\"\\"")
\n\n\t\t\t\t\t\t\t