we count what you’ve already done<\/em>\u2014personal enough to believe.<\/p>\nSo we filmed the people, not the policy. Intimate portraits of actual students walking through where their credits came from: prior college, the job, the military. To make the invisible benefit visible, kinetic typography ran a live tally on screen\u2014you watched a life turn into a transcript. The voiceover carried the differentiator; the faces carried the belief. We cut it into :60, :30, :15, and :10 for broadcast, online, and social.<\/p>\n
Excelsior ran it for nearly two years\u2014the runway a campaign only gets by working.<\/p>\n
People don’t believe a claim about their own worth. They believe someone who looks like them, saying it out loud. The fastest way to make an abstract advantage land is to put a face and a true story in front of it.<\/p>\n[\/nectar_responsive_text][nectar_cta btn_style=”basic” heading_tag=”p” border_radius=”0″ link_type=”regular” button_color=”accent-color” text_color=”#ffffff” button_border_thickness=”0px” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” icon_alignment=”left” link_text=”View the Project” margin_top=”50″ url=”https:\/\/www.thefoundrysite.com\/_15\/portfolio\/akira-medical-imaging-wellness-branding\/” padding_top=”0.85em” padding_bottom=”0.85em” padding_left=”2em” padding_right=”2em”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-8-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#2d2d2d” background_color_opacity=”0.6″ background_hover_color_opacity=”0.4″ background_image=”7176″ background_image_type=”default” background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” content_layout=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”How the work runs.” font_container=”tag:h5|font_size:36|text_align:center” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=””][vc_custom_heading text=”Sometimes the work is the whole engagement. Just as often, it’s where a brand system or a founder’s story becomes something people can watch and see. We capture motion and stills together, so one shoot feeds the film, the site, and the campaign at once. And because the crew is in-house, you’re not managing freelancers or paying a markup on strangers.” font_container=”tag:h5|text_align:center|color:rgba(255%2C255%2C255%2C0.7)” use_theme_fonts=”yes” css=””][divider line_type=”No Line” custom_height=”100″][\/vc_column][vc_column column_padding=”padding-8-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#2d2d2d” background_color_opacity=”0.5″ background_hover_color_opacity=”0.5″ background_image=”7177″ background_image_type=”default” background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”150″ column_padding_type=”default” content_layout=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”What changes.” font_container=”tag:h5|font_size:36|text_align:center” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=””][vc_custom_heading text=”Your strategy stops living in a deck and your story stops living in one person’s head\u2014both become images people can watch, share, and remember. The work looks like it came from who you actually are, and the best pieces keep earning for years. Shoot once, use it everywhere.” font_container=”tag:h5|text_align:center|color:rgba(255%2C255%2C255%2C0.7)” use_theme_fonts=”yes” css=””][divider line_type=”No Line” custom_height=”100″][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-8-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#2d2d2d” background_color_opacity=”0.4″ background_hover_color_opacity=”0.4″ background_image=”6665″ background_image_type=”default” background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”HEAVILY AWARDED” font_container=”tag:h4|text_align:center|color:rgba(255%2C255%2C255%2C0.7)” google_fonts=”font_family:simplonnorm-light-xl%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”We do great work” font_container=”tag:h5|font_size:36|text_align:center” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.thefoundrysite.com\/_15\/portfolio\/” text=”See our portfolio” margin_top=”25″][divider line_type=”No Line” custom_height=”100″][\/vc_column][vc_column column_padding=”padding-8-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#2d2d2d” background_color_opacity=”0.5″ background_hover_color_opacity=”0.5″ background_image=”6622″ background_image_type=”default” background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”150″][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”TAKE THE NEXT STEP” font_container=”tag:h4|text_align:center|color:rgba(255%2C255%2C255%2C0.7)” google_fonts=”font_family:simplonnorm-light-xl%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Let\u2019s Work Together” font_container=”tag:h5|font_size:36|text_align:center” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.thefoundrysite.com\/_15\/contact\/” text=”Drop Us A Line” margin_top=”25″][divider line_type=”No Line” custom_height=”100″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#333333″ scene_position=”center” top_padding=”10%” bottom_padding=”5%” top_padding_tablet=”20%” bottom_padding_tablet=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” right_padding_desktop=”20%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading line_reveal_by_space_text_effect=”default” font_style=”h2″ stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” animation_type=”line-reveal-by-space” link_target=”_self” text_content=”You make things worth watching. Your images should prove it. 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If we’re right for it, you’ll know fast. 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\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tTroy Glow Branding<\/span><\/a>![\"woman\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2023\/06\/Akira_BigAd_Portfolio_Website-600x403.png\" "\\"\\"")
\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tAkira Medical Imaging + Wellness Branding<\/span><\/a>![\"Woman\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2020\/08\/MyStory-600x403.jpg\" "\\"\\"")
\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tExcelsior College My Story Has Value TV Campaign<\/span><\/a>![\"Leather\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2020\/08\/TownsendFeatureImage-600x403.png\" "\\"\\"")
\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tTownsend Leather<\/span><\/a>![\"\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2020\/08\/CambodiaFeature-600x403.png\" "\\"\\"")
\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tTravel Photography Cambodia<\/span><\/a>![\"Woman\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2020\/08\/OurStoryFeature-600x403.png\" "\\"\\"")
\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tExcelsior TV Ad<\/span><\/a>![\"Stationery\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2020\/08\/Guth-Branding-Feature-600x403.png\" "\\"\\"")
\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tGuth DeConzo Rebranding Campaign<\/span><\/a>![\"Carson](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2020\/08\/OG_Catalog_12.png\" "\\"\\"")
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\n\n\t\t\t\t\t\t\t![\"Man\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2020\/08\/GuthFeature-600x403.png\" "\\"\\"")
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