Branding<\/span><\/span>[\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#FFECF2″ scene_position=”center” top_padding=”6%” constrain_group_1=”yes” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”11118″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][\/vc_column_inner][vc_column_inner right_padding_desktop=”15%” right_padding_tablet=”0″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”30px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#333333″ text_direction=”default” font_size_tablet=”1em”]\nNYOH is an established oncology practice. What they were reaching for wasn’t: a new category\u2014comprehensive women’s wellness\u2014with no name, no identity, nothing to make patients believe in it before they walked in. Get that wrong and a genuinely different idea launches looking like every other clinic.<\/p>\n
The difference was never the medicine. Akira had to win two people who want opposite things\u2014a woman who finds clinical spaces stressful and needs calm, and the oncologist deciding whether to trust it with a referral. The brand had to read as human to one and precise to the other, and carry a single idea for both: caring for women, not just treating them.<\/p>\n
So we led with strategy, not design. Two days with leadership produced one brand canvas\u2014positioning, archetype, voice, personas\u2014the source everything answered to. Then we built against the category’s defaults: where regional healthcare reaches for institutional and sterile, Akira went warm, feminine, and deliberate. Name, tagline, identity, website, photography, and the interior itself\u2014so the space told the same story as the site.<\/p>\n
Akira launched as the region’s first comprehensive wellness center for women and became a trusted referral pipeline for NYOH\u2014one brand holding from the name to the exam room, with a patient rating that outpaces the legacy hospital systems it opened against. Live at akiracares.com.<\/p>\n
When you’re building something that doesn’t exist yet, the brand isn’t the finish. It’s what makes the ambition believable before the doors open.<\/p>\n[\/nectar_responsive_text][nectar_cta btn_style=”basic” heading_tag=”p” border_radius=”0″ link_type=”regular” button_color=”accent-color” text_color=”#ffffff” button_border_thickness=”0px” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” icon_alignment=”left” link_text=”View the Project” margin_top=”50″ url=”https:\/\/www.thefoundrysite.com\/_15\/portfolio\/akira-medical-imaging-wellness-branding\/” padding_top=”0.85em” padding_bottom=”0.85em” padding_left=”2em” padding_right=”2em”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-8-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#2d2d2d” background_color_opacity=”0.6″ background_hover_color_opacity=”0.4″ background_image=”4214″ background_image_type=”default” background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” content_layout=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”How the work runs.” font_container=”tag:h5|font_size:36|text_align:center” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=””][vc_custom_heading text=”Every engagement is scoped to the company in front of us\u2014no fixed package, because a boutique firm and a national brand aren’t the same job. We start with a conversation, then propose the smallest version of the work that moves what matters. You’ll know what we’re building, and why, before we build it.” font_container=”tag:h5|text_align:center|color:rgba(255%2C255%2C255%2C0.7)” use_theme_fonts=”yes” css=””][divider line_type=”No Line” custom_height=”100″][\/vc_column][vc_column column_padding=”padding-8-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#2d2d2d” background_color_opacity=”0.5″ background_hover_color_opacity=”0.5″ background_image=”https:\/\/themenectar.com\/img\/demo-media\/unsplash\/webp\/700-700-earphones.webp” background_image_type=”default” background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”150″][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”What changes.” font_container=”tag:h5|font_size:36|text_align:center” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=””][vc_custom_heading text=”The brand finally matches the size of what you’re building\u2014on the site, in the pitch, in the campaign you never saw before it shipped. Your best work stops being the category’s best-kept secret. Instead of rebuilding the story every phase, you build something that compounds.” font_container=”tag:h5|text_align:center|color:rgba(255%2C255%2C255%2C0.7)” use_theme_fonts=”yes” css=””][divider line_type=”No Line” custom_height=”100″][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-8-percent” column_padding_tablet=”inherit” 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column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#2d2d2d” background_color_opacity=”0.5″ background_hover_color_opacity=”0.5″ background_image=”6622″ background_image_type=”default” background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”150″][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”TAKE THE NEXT STEP” font_container=”tag:h4|text_align:center|color:rgba(255%2C255%2C255%2C0.7)” google_fonts=”font_family:simplonnorm-light-xl%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Let\u2019s Work Together” font_container=”tag:h5|font_size:36|text_align:center” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.thefoundrysite.com\/_15\/contact\/” text=”Drop Us A Line” margin_top=”25″][divider line_type=”No Line” custom_height=”100″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#333333″ scene_position=”center” top_padding=”10%” bottom_padding=”5%” top_padding_tablet=”20%” 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If we’re right for it, you’ll know fast. 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Web Design | Albany NY<\/title>\n<meta name=\"description\" content=\"BRANDING, GRAPHIC AND WEB DESIGN : We craft meaningful brands through visual identity, print and digital experiences for small businesses around the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefoundrysite.com\/_15\/brand-systems\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Design | Albany NY\" \/>\n<meta property=\"og:description\" content=\"BRANDING, GRAPHIC AND WEB DESIGN : We craft meaningful brands through visual identity, print and digital experiences for small businesses around the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefoundrysite.com\/_15\/brand-systems\/\" \/>\n<meta property=\"og:site_name\" content=\"The Foundry\" \/>\n<meta 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\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\tAkira Medical Imaging + Wellness Branding<\/span><\/a>![\"\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2022\/12\/Industrie_Logo_Portfolio_Sample-600x403.png\" "\\"\\"")
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\n\n\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2020\/08\/SAI2-e1421771534504-600x403.jpg\" "\\"\\"")
\n\n\t\t\t\t\t\t\t![\"Box](\"https:\/\/www.thefoundrysite.com\/_15\/wp-content\/uploads\/2015\/03\/FKF_box_Detail-600x403.png\" "\\"\\"")
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