The Foundry produced this short documentary style promo for Behold! Rural Adventures, an organization focused on promoting rural life in America. The project was supported by I Love NY.
Behold is the nation’s first living museum of contemporary rural American life. It serves to challenge the very notion of what it is to live in the country and why the country matters as well as upending the view that a museum is a static place unconnected to the people in the town where it sits.