We are the Foundry. We manufacture creativity.

We work to inspire economic opportunities in New York’s Capital Region by fostering innovative collaborations between creatives, cultural, civic and educational institutions, non-profits and businesses. We envision art, design and culture driving economic and community development in the Capital Region’s vibrant metropolitan area.

Alana Sparrow

Founder + Creative Director

Jesse Matulis

Co-Founder + Creative Director

John Backman


Duncan Crary


Nick Matulis

Copywriter + Production Assistant

Eric Krans

Technical Assistant

Amy Freinburg-Trufas

Hair & Makeup

Colleen Cox

Press Operator


Studio Hound

We’re a for-profit, social enterprise.

Simply put, we are social entrepreneurs who want to improve the common good and solve a socio-economic stigma for creative people in a new, more lasting and effective way than traditional approaches. We are visionary entrepreneurs who recognize potential where others may not see it. We apply discipline, pragmatism, courage and creativity to pursue our solution in spite of all obstacles.

We directly address socio-economic needs through our services and through a number of opportunities we develop for creatives. This distinguishes us from “socially responsible businesses,” which create positive social change indirectly through the practice of corporate social responsibility (e.g., creating and implementing a philanthropic foundation; paying equitable wages to their employees; using environmentally friendly raw materials; providing volunteers to help with community projects).

The Foundry is a New York State certified Minority Women Business Enterprise.


Nods + Winks

Let’s Take the Next Step and Work Together.

We like coffee or beer.