Akira Medical Imaging + Wellness

Case Study: Creating an Impactful Brand Identity for New York Oncology and Hematology’s Women’s Health Center

 

The Challenge: When New York Oncology and Hematology embarked on their mission to establish an innovative Women’s Health Center in Albany, New York, they turned to The Foundry, trusting our expertise to bring their vision to life.

Our Approach: Believing in the power of collaboration for successful project execution, we started with an immersive two-day brand strategy workshop. The workshop united the brand leadership team with our strategy experts in a setting buzzing with creativity and teamwork. The objectives of this workshop were manifold – deriving leadership insights, establishing team unity, defining core beliefs and values, setting strategic direction, and gathering crucial information for a completely new brand.

The Outcome: The workshop resulted in our ‘brand canvas’ – a comprehensive blueprint defining goals and objectives, purpose, vision, mission, audience personas, competitor analysis, positioning strategy, brand archetype, personality, voice, and message.

Execution: Utilizing the ‘brand canvas’ as our guideline, we embarked on creating the brand story, tagline, visual brand, and brand expression. Our talented team of brand identity designers, UX/UI designers, environmental designers, developers, copywriters, SEO strategists, and social media strategists worked tirelessly to bring the brand to life.

The Result:

Prioritizing caring rather than providing care, Akira, Medical Imaging + Wellness is New York Capital Region’s first comprehensive wellness center for women..

 
 
 
 
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Creating an Enduring Brand Identity

The aim was to revolutionize women’s healthcare – a challenge Akira was ready to meet head-on. The brand ethos was built around caring for women, starting from service orientation to its name, tone, physical environment, and even branding. Akira is a brand that values compassion and is welcoming, sincere, approachable, reliable, and best-in-class.

Every Element Must Be Considered

Akira’s branding, identity system, and website needed to echo these ideals. We encapsulated the brand’s core values of integrity and intentionality through evocative photography and a feminine yet bold identity system. The visual brand was further reflected throughout the physical environment through texture, color, and pattern.

This comprehensive project included the following elements:

  • Branding
  • Name + Tagline
  • Copywriting
  • Visual Brand
  • Website
  • Photography
  • Strategy
  • Interior Brand Integration
 
 
 
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A Creative Yet Practical Environment

Beautifully Responsive Design  Visit Akira

We crafted a beautifully responsive website to ensure the online presence mirrored the brand’s real-world ethos and identity. The result was a marriage of creativity and practicality, demonstrating The Foundry’s prowess in transforming a vision into a tangible brand experience.

website mockup