The Narrows is an extensive 5 mile hiking trail proposed to weave through the waterfalls, rocky outcrops and historic landscapes within the city of Troy, New York’s Wynantskill and Poestenkill valleys: a gorgeous wilderness hike…in the city.
An Identity Should Stand the Test of Time
Branding nature is no small feat. A natural oasis in an urban environment best describes this project, and it posed a unique challenge. The goal was to have this rare natural urban environment be presented in a way that provided a modern visual narrative within the wordmark, but also would stand the test of time.
Every Element Must Be Considered
It made perfect sense that the branding, identity system, and website for this public space reflect these ideals. Breathtaking photography and a simple but refined identity system were the obvious choice to reflect the brands appreciation for natural beauty. This soup to nuts project included the following elements:
- Naming & Tagline
- ID System