Designing for Art
In the fall of 2016 The Foundry was tasked with furthering the brand of a $1M public art project funded by Bloomberg Philanthropies and many Capital Region partners. This scope included the following elements:
- 16 Page Program Guide
- Direct Mail
- Social Media Strategy & Management
“The design of each element needed to evoke the essence and beauty of the installation.”
The Show Must Go On
The fun continued after the installation was over when we tasked with redesigning the projects website to serve as an online archive of the exhibition. The site is rich with lush images, stories, and features of spin-off projects.
Currently the Foundry is designing a 116 page hard cover catalog which will be complete by early Fall 2018.