College Suites offers off-campus privately owned student apartments for SUNY Brockport, Plattsburgh, Cortland, Schenectady County Community College and Rensselaer Polytechnic Institute.

Identities That Say It All

This large rebranding project consisted of streamlining five independent student housing products under a single umbrella known as College Suites. In addition to creating a new visual brand, a brand positioning and marketing strategy was developed and implemented. The result was a brand which more completely conveyed not only the amenities but the personality of these student housing communities.

  • ID Design
  • Product Design
  • Experiential Marketing
  • Direct Mail
  • Promotional
“A brand is a story always being told” –Scott Bedbury (Nike, Starbucks)

The Big Bold Job of Video

Connecting on a personal level with customers is key to selling in today’s market. The job of sales and marketing has gone far beyond driving traffic. It’s about telling compelling stories and connecting with your customer and potential customer on a whole new level by making them a part of the customer experience before they’ve ever make the purchase.

  • Creative Direction
  • Art Direction
  • Storyboarding
  • Marketing Strategy

Websites Designed To Sell Visit College Suites

Months Traffic
Unique Users
Page Views

Branding Is At Every Level of the Customer Experience

To further engage the student community with their external surroundings The Foundry for Art Design + Culture was hired to create original artwork that was representative of the city and region. Innovation, education and a rich cultural heritage have always been synonymous with the City of Troy, the beloved ‘Collar City’. These themes were incorporated into the interior design of City Station East and South, with the commission of original murals and artwork. The more notable artworks include murals of the Tomhannock Reservoir, Mohawk and Hudson Rivers, a series of painting of the collars once manufactured in Troy and depictions of Prospect Park which was designed by Rensselaer Polytechnic Institute alum Garnet Baltimore.

  • Curatorial
  • Interior Design
  • Art Design & Production