Our Stories Have Value Campaign
- Creative + Art Direction
Our Stories Have Value
The goal of this differentiator campaign was to share with prospective students that Excelsior values their experience and skills (and character) earned prior to enrollment, both inside and outside academia.
The strategy and technical approach reveals intimate portraits of students sharing their personal histories/ credit stories. The spots use a voice over narration to speak to Excelsior’s differentiator—the acceptance of an uncommon amount of college credits—as well as professional certificates, military training, etc.
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